Chipotle Mexican Grill is constructing its athletic roster for 2026.
This week, the Newport Beach-based fast casual chain and the PGA Tour announced a marketing partnership that makes it the official Mexican restaurant of the tour as well as PGA Tour Champions, which is for pro golfers age 50 and older.
That means Chipotle will be called the official Mexican restaurant for these organizations, as well as their official burrito, taco, quesadilla and bowl, according to a news release.
And Chipotle will sponsor the “Hot Streak” feature on the PGA Tour app, now to be called “Hot Streak presented by Chipotle.”
“There’s nothing like a perfect drive,” says brand ambassador and Burbank native Max Homa in a launch video. It depicts the pro golfer going through a Chipotle drive-thru in a goft cart to pick up a chicken bowl.
Chipotle is also partnering with video game publisher EA Sports on a couple of ways players can compete in EA Sports College Football 26. Digital purchases with the promo code “CHIPCUT” will qualify players to unlock a Chipotle’s Taste Victory Pack with two player items to help them build their rosters. And the game is featured in this year’s Chipotle Challenger Series, running through Jan. 31.
Chipotle calls itself “real food for real athletes” and only uses “53 ingredients that you can pronounce,” according to its website. It frequently partners with athletes, trainers and dietitians.
This week, Chipotle added three items to what it calls its first-ever high-protein menu, which it launched in mid-December.
Among them is Josh Hart’s High Protein Burrito with an eye-popping 95 grams of protein. A partnership with the New York Knicks guard, it includes a double portion of Adobo Chicken, white rice, black beans, tomato salsa, chili-corn salsa, sour cream and cheese.
The other two are a chicken bowl from author Kylie Sakaida and a taco from influencer Samantha Milton.
They can be ordered on Chipotle’s app or online.
Information: www.chipotle.com/