Lunchables is reimagining a lunchtime classic with the launch of its first-ever dippable, no-thaw crustless peanut butter and jelly sandwiches, and bringing along some major star power to celebrate.
The new lunch kits include two crustless peanut butter sandwiches per pack, paired with either grape or strawberry-flavored dip. The sandwiches are ready-to-eat straight from the refrigerator, eliminating the thaw time required by frozen alternatives, Lunchables officials said.
“We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing – PB&Js will never be the same,” said Danni Levin, associate director of innovation at Lunchables.
To mark the debut, Lunchables has also reunited Grammy Award-winning artist Lil Jon and hip-hop speedster Twista for a reimagined version of the viral hit “Peanut Butter Jelly Time.” The new track is available now on Lunchables’ YouTube and Spotify.
“It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, cause I knew it would be fun, and we would make somethin’ fire,” said Lil Jon in a news release. “PB&J takes me back to my childhood days…YEAHHH!”
It’s the latest sandwich endeavor from Lunchables following the 2023 launch of Grilled Cheesies, a frozen grilled cheese sandwich that the company says “replicates a homemade grilled cheese” after 60 seconds in the microwave.
Lunchables PB&J is now available at select retailers for $2.49 per pack.