Bloody Mary will beckon you to say her name into any one of the 20-plus mirrors scattered throughout her Knott’s Berry Farm haunted maze so she can drag you into the underworld where she’s been trapped for years.
Mary — The Haunting of Worth Home haunted maze will be part of Knott’s Scary Farm at the Buena Park theme park on 28 select nights from Thursday, Sept. 18 through Nov. 1.
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Knott’s Scary Farm creative designer Jon Asperin offered a walk-through tour of the new maze that brings to life the Bloody Mary urban myth told by children for generations.
The backstory for the maze follows the mournful tale of Mary Worth after the tragic death of her family. Mistaken as the murderer, Mary is stoned and buried alive in a shallow grave by the enraged townspeople. Aggrieved and pained, Mary returns from the grave to exact revenge on anyone who steps inside her family home.
Mary’s apparition can be summoned by anyone who turns out the lights and says “Bloody Mary” into a mirror three times. Mary pulls the summoner through the mirror and into her underworld realm.
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Today, the Worth family home has been turned into a group home for disenfranchised teenagers and their counselors, caretakers and caregivers where Scary Farmers will visit on Halloween night.
Two key elements were still missing from the maze during the preview walk-through tour: Blood and bodies. Expect almost every room to be splattered in blood.
The Bloody Mary maze was codenamed “Cujo” during the development phase.
Let’s take a scene-by-scene look inside the new Bloody Mary maze coming to Knott’s Scary Farm 2025.
Entry Foyer
A counselor will greet maze visitors in the foyer and guide them into the group home.
Framed pictures of the families and children who have lived in the home will line the central hallway and help set up the backstory for the maze.
Central Staircase
An eerie apparition of Mary Worth will appear at the top of the staircase.
“Her body is contorted and her bones are breaking,” Asperin said. “She beckons down to the guests, telling them to get out of the house.”
Dining Room
Mary will materialize and address the maze visitors in the first of a series of mirrors found throughout the house.
“The mirrors are definitely something to look out for,” Asperin said.
Mary’s hands will reach out of the mirror and creep up on either side of a teenager sitting at the dining room table.
Cameron’s Bedroom
A teenager named Cameron will be combing her hair when she sees a vision of Mary in a mirror amid thunder and lightning.
“You’ll see Mary for a split second during that lightning crash,” Asperin said.
Mary’s hands will reach out from both sides of the mirror and attack Cameron.
Boy’s Bedroom
Mary’s face will appear on the video game monitor in a boy’s bedroom strewn with dirty underwear and socks.
The boy dressed as a pirate will be standing at a full-length floor mirror getting ready for Halloween.
When he turns around, the boy will be a monstrous beast with peeled back skin and an extra head.
Bathroom
Mary will peer through the bathroom mirror and beckon visitors to “Say my name.”
She will also appear as a silhouette behind the shower curtain.
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The pristine bathroom will switch to something more ominous every time lightning strikes.
“The whole room turns red with blood that’s going to be projected on the walls,” Asperin said.
Closet
A “scareactor” named Shush will emerge from the closet and warn visitors not to summon Mary.
“His mouth is stitched shut so he doesn’t say Mary’s name,” Asperin said.
Kitchen
The kitchen cabinets will mysteriously open and close on their own — with a Shadow Goblin hiding in one of the cupboards.
An underworld demon named Skinback will be wearing the skin of one of the group home counselors.
“A whole bunch of skin has been stitched together to create this mask,” Asperin said.
Backyard Greenhouse
Visitors will pass through a laundry line filled with old Knott’s Scary Farm T-shirts as they enter the backyard.
“There’s some cool Easter Eggs from Camp Gonnagetcha and Cinema Slasher,” Asperin said.
Visitors will be forced to avoid falling tree limbs, a garden shed full of severed body parts and a pack of rats as they head toward the greenhouse.
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A rotting dead girl on an animatronic swing surrounded by maggots, centipedes and cockroaches will deliver an unexpected scare.
Mary will try to claw her way out of a shallow grave in the greenhouse courtesy of a clever Pepper’s ghost effect.
A Cujo doghouse will sit in the backyard in a tribute to the maze’s codename.
Storm Cellar
Two more mirrors covered in chains and padlocks will be waiting for visitors in the storm cellar.
Mary’s hand will reach out of one of the mirrors to play a nearby upright piano.
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Mary will appear as a scareactor for the first time in the maze — just not in place you expect.
Just when you think it’s safe, a sheet ghost will rise out of a winged chair stored in the basement.
Counselor’s Bedroom
The maze heads back inside the house where a priest will be conducting a bedside exorcism.
A victim has been pulled headfirst into a vanity mirror over a dresser.
“You start seeing what Mary’s been doing,” Asperin said. “She’s pulling these bodies in through these mirrors and making them her next victims.”
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Mary will emerge from a trio of mirrors above the bed — with her massive animatronic head popping out of the middle mirror and her arms coming out of the two side mirrors.
Watch out for monsters under the bed.
Upside Down
Visitors will enter the counselor’s bedroom again in the very next scene — but this time the room will be upside down.
“This portal opens into Mary’s world,” Asperin said. “It’s very similar to our world, but it’s cold, desolate and barren. There’s no signs of life. It feels very much like the Upside Down in ‘Stranger Things.’”
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The victim that was pulled into the vanity mirror in the previous scene will emerge headfirst in the Upside Down.
There’s still a monster under the bed — only now the bed is on the ceiling.
Infinity Room
Visitors stepping into a closet will encounter four Mary mannequins repeating endlessly in opposing mirrors.
“From here on out it’s bloody,” Asperin said. “It’s just nasty.”
Moving Hallway
The walls will tilt, sway, expand and compress as visitors pass through a narrow hallway.
“It’s like the Star Wars trash compactor where the walls are closing in,” Asperin said.
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A shattered window at the end of the hallway will bear the Wiccan symbol of a witch’s knot — traditionally used to contain bad spirits.
“Behind that is going to be a large video monitor with a gigantic Mary peeking through,” Asperin said. “It’s like a dollhouse effect and you’re inside her dollhouse.”
Dark Room
The only way to exit the moving hallway will be through a darkened room filled with Mary’s wet hair. You read that right: A room filled with hair.
“It’s going to be absolutely complete darkness,” Asperin said. “You’re not going to see anything.”
Emerging from the darkness, visitors will encounter a character named Hair Sway on an overhead gangway. Hair Sway will scare visitors with her six-foot-long locks of hair.
Finale
The finale will be filled with a whole lot of mirrors and a whole lot of Mary.
A huge animatronic puppet of Mary will mysteriously emerge from a mirror and reach out toward visitors.
A Bloody Mary scareactor will deliver the final scare.