It’s a day for the dogs – but not just any kind of canine.
Corgis, the stout pups with big personalities that always look like they have a smile splashed across their furry faces, are the VIPs at this beach party.
So Cal Corgi Beach Day drew thousands of cute, cuddly corgis to the sand in Huntington Beach on Saturday, Oct. 25. The party was at a new location because the gathering has become so popular, more sand space and parking was needed.
The day was created in 2012 by Kelly and Dan McLemore, of Lakewood, who were trying to find friends for their pup Mr. Pickles, who had just healed from a surgery and was ready to get out and play. So they created a beach party, asking people on social media to show up at Huntington Dog Beach.
To their surprise, 15 corgis showed up. So they had another gathering. Then, 100 showed up. And the Corgi Nation, as they call it, was born.
Tracy Blue holds Mazi of Phoenix Arizona before winning the costume contest for their Swiss Army Knife costume during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach. Mazi went on to win the contest…(Photo by Steven Georges, Contributing Photographer)
Mazi of Phoenix Arizona gets dressed up in a Swiss Army Knife costume during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach. Mazi went on to win the contest…(Photo by Steven Georges, Contributing Photographer)
Spitfire Hardy and Hurricain Helga compete in the costume contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Xochitla Saul holds up Luka during the costume contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Sammy of Anaheim Hills comes dressed up in an In-N-Out costume during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Natty, 4, retrieves a ball from the sand, during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach. Natty went on to win the contest…(Photo by Steven Georges, Contributing Photographer)
Nine-year-old Rocko catches a ball thrown by Amanda Bishop during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Natty, 4, chases a ball thrown by Alex Ocampo and Sierra Smith of Fresno, during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach. Natty went on to win the contest…(Photo by Steven Georges, Contributing Photographer)
Ellie, 5, chases a ball during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Cookie, 3, of Garden Grove, runs for the ball during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Susan Luong, founder of Queen’s Best Stumpy Dog Rescue, urges those attending the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach, to consider adopting a rescue dog. Proceeds from the registration were donated to the Queen’s Best Stumpy Dog Rescue organization. (Photo by Steven Georges, Contributing Photographer)
Matt Woo, of Chino Hills, with his two Corgis, Spenny & Gryffin, left, and Dristie Leong, holding 2-year-old Kathryn Woo, have their photo taken with Ryen Lung and Gastby of the YouTube show, Corgi on Fleek, during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Ellie, 5, chases a ball thrown by Ian Almonte and Amanda James, during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Mazi tries her best during the L.B.C. (Loudest Barking Corgi) Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Mike Garcia of Santa Ana carries his Corgi, Butters, on his back for the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Rollie takes her owner, Lu McBride, for a walk down the runway during the Cutest Cardigan Corgi Contest for the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach. Rollie later took home the trophy…(Photo by Steven Georges, Contributing Photographer)
Contestants in the costume contest line up to be judged during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Contestants in the costume contest line up to be judged during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Savanna Agardy of Salt Lake City tries to entice her Corgi, Bonaparte, to bark during the the L.B.C. (Loudest Barking Corgi) Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Cookie, 3, of Garden Grove, competes the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Eevee, 2, lets her owner, Jeff Cadiz of Las Vegas, carry her through the 2025 Fall Corgi Beach Day festival, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Delilah, 9, chases the ball during the Fetch Fanatic Contest, part of the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
Two-year-old Peppa takes her 9-year-old owner, Mia Linn, down the greenway during the Cutest Cardigan Corgi Contest for the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach…(Photo by Steven Georges, Contributing Photographer)
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Tracy Blue holds Mazi of Phoenix Arizona before winning the costume contest for their Swiss Army Knife costume during the 2025 Fall Corgi Beach Day, Oct. 25, 2025, in Huntington Beach. Mazi went on to win the contest…(Photo by Steven Georges, Contributing Photographer)
The gatherings swelled into parties, to now full-blown festivals, with booths, food trucks, contests and costumes.
The gathering got so big, organizers had to move earlier this year from Huntington Dog Beach to a few blocks south of the pier in front of Pacific City and the big hotels – and plenty of parking for the pooches.
A section of the beach is closed off just for the corgi party, allowing them to frolic on the sand and in the surf.
The event is free, with costs offset by vendors and merchandising that raises money for various nonprofits. There was everything from photo ops in a VW bus to contests.
“We are really just so thankful for the community of corgi lovers — we call it Corgi Nation,” Kelly McLemore said. “The friendships people make, just being able to make memories is priceless, really.”
They have other gatherings throughout the year, such as the Corgi Nationals, a race at Santa Anita Park, Corgi Christmas parties and a Corgi Nation Vacation held in Pismo Beach.
The spring meet-up has changing themes, but the fall gathering is always near Halloween, a perfect excuse to get the corgis decked out.
They used to have a sign-up sheet, but the event got so big the organizers stopped counting the number of attendees. Each gathering draws thousands of corgies, McLemore said.
“It’s crazy,” she said. “We used to wonder, where do all these corgis come from?”
While most are from California, people report coming from Arizona, the East Coast, and even one guy and his corgi who planned a road trip from Canada, she said. “They make full-on vacations out of it.”
One corgi owner is bringing her elderly pup as a “bucket list” memory for them to share, McLemore was told.
“People have a lot of special memories, we have people coming for a decade, a lot of people have been coming the whole time,” she said.
There are plenty of reasons people love corgis so much.
“They are just the cutest,” McLemore said. “They are like big dogs in small packages, they always look like they are smiling. They are full of energy. We love them.”