Dressin, a fast-fashion Chinese e-commerce brand, is opening its first brick-and-mortar store this week in Fullerton.
The company owned by Sailvan Times in Shenzen opens Tuesday, June 3 at a former 99 Cents Only location at 2450 East Chapman Ave.
We asked company representatives for details on its debut. Their answers have been edited for length and clarity.
Q: Are there other locations planned in the near future?
A: The Fullerton store marks Dressin’s first big leap into the U.S. local market. As its first physical presence here, the Fullerton store will play a pivotal role in shaping the brand’s understanding of retail dynamics and customer expectations in the region.
Dressin is actively exploring future expansion opportunities – potentially in nearby cities like Tustin or Santa Ana, as well as across neighboring counties such as Los Angeles.
Q: What is Sailvan Times?
A: The publicly listed company based in Shenzhen, China, has decades of experience in e-commerce, leveraging technology and platform-based operations to deliver high-quality, personalized fashion and lifestyle products to consumers worldwide.
Q: Who is the target shopper?
A: Fashion enthusiasts seeking trend-forward looks without the designer price tag.
Q: Where is the merchandise made/sourced?
A: Unlike many fast-fashion giants, Dressin stands out by offering quality clothing at wholesale prices while maintaining a commitment to ethical labor practices. The company owns and operates its own factories, as well as partners with outsourced facilities in Vietnam.
Q: What is the price range?
A: In-store pricing will range from $7.99 – $23.99, with slight variation based on product category and specialty offerings.
The store opens at 1 p.m. Tuesday, according to the company.
The Dressin debut comes as e-commerce companies behind inexpensive clothing and housewares bypass traditional retailers and create their own stores instead. The shift has led to the demise of fast-fashion companies like Forever 21, which shuttered all of its stores in recent months.
In Orange, the housewares merchant Panda Mart is moving into a long-shuttered Sears at the Village at Orange. The retailer, which is based in South Africa but sources its products from China and other Asian countries, sells thousands of items for extremely low prices, akin to Temu, an online merchant known for rock-bottom pricing. Online videos show aisles and aisles of products ranging from kitchen gadgets all the way to appliances.
Candle store opens at Brea Mall
Voluspa, a home fragrance brand, opens Tuesday, June 3 at the new wing at Brea Mall.
This store is the second for the company, with its first at and flagship store at Fashion Island. Its candles and reed diffusers are made in California and are free of sulfates, parabens, pesticides and phthalates.
The company makes candles that “combine innovative design and unique scent profiles.”
Look for the store at Suite 1108.
Sweetgreen debut in Laguna Niguel nears
Sweetgreen is opening its fifth location in Orange County in mid-June in Laguna Niguel.
The company founded in 2007 by three college students offers a whole-foods menu based on a farm-to-table concept. Sweetgreen’s menu includes protein bowls and entrees featuring roasted chicken, steak, salmon and veggies, salads, sides and kids meals.
The grand opening festivities at the Plaza de la Paz retail center are being held Tuesday, June 17. The company will donate a matching meal to Laguna Food Pantry.
“Orange County has given us the warmest welcome, allowing us to grow to five locations in less than two years,” said Jonathan Neman, CEO and co-founder of Sweetgreen.
Address: 27221 La Paz Road
Laser salon opens in Yorba Linda
SEV Laser recently opened its newest salon in Yorba Linda, the 12th for the company in Southern California and the second in Orange County.
The salon, founded by Sevana Petrosian in Los Angeles, is part of the elevated shopping center that’s home to Wolf Brewing at 18220 Yorba Linda Blvd. Look for Suite 306 next to Stefano’s.
In addition to laser options for the face, body and hair removal, the Yorba Linda med-spa offers Botox and other injectables. Prices range from single-visit pricing to monthly plans ranging from $15 to $3,520 for a complete body package.
The company has its other OC salon at 2222 Michelson Drive, Suite 242, in Irvine.
For more information, call 714-592-0337 or go to sevlaser.com/yorba-linda
Appointments
San Juan Capistrano resident Richard Stein was recently appointed by Gov. Gavin Newsom to the California Arts Council. Stein was president and chief executive of Arts Orange County from 2008 to 2025 and was executive director of the Laguna Playhouse from 1990 to 2007. The arts council position requires Senate confirmation. Daily compensation is $100. Stein is a Democrat.
Good works
Orange County Community Foundation on May 7 hosted an Empowering Possibilities online fundraiser, helping Beyond Blindness, one of nine participating nonprofits, raise $56,531 from 87 donors. Beyond Blindness helps children with visual impairments and other disabilities. The Wilfred M. and Janet A. Roof Foundation and the Caring Path Fund at the OCCF also provided matching donations.
Status Update is compiled and written by Business Editor Samantha Gowen. Submit items and high-resolution photos to sgowen@scng.com. Allow at least one week for publication. Items are edited for length and clarity.