The on-again and off-again sale of Disneyland Magic Key annual passes are back again — this time with a new twist — as the Anaheim theme park prepares for a yearlong 70th anniversary celebration that kicks off next week.
The two most expensive tiers of Magic Key annual passes — Inspire and Believe — will go on sale May 20 no earlier than 9 a.m. Pacific Time.
The two least expensive tiers — Enchant and Imagine — won’t be available for purchase.
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Disneyland is billing the Magic Key annual passes as a great way to visit Disneyland over and over again during the 70th anniversary celebration that kicks off on May 16 and runs through summer 2026.
Disneyland starts and stops Magic Key sales several times a year as a way to manage the annual pass program — typically giving a few days notice before the sale starts and halting sales of the individual tiers without warning.
Magic Keys last went on sale in January and remained available until April. That’s a really long time by Disneyland standards.
Magic Key sales can last anywhere from a few hours to several months without any warning that the limited-time offer is coming to an end.
All four tiers sold out in seven days when Disneyland made annual passes available in November. Before that, Disneyland made Magic Keys available in March 2024 — with the least expensive Imagine Keys selling out in less than nine hours.
The Disneyland Magic Key Buying Guide website warns sales will be limited and passes could sell out quickly. During past sales, fans have waited hours for an opportunity to buy a Magic Key only to find out Disneyland has once again sold out of annual passes.
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The Magic Key virtual waiting room will open at 8:45 a.m. on May 20 where prospective passholders will be automatically added to an online queue.
Disneyland fans waiting in the online queue may be able to click on a Notify Me option that will send them an email when it’s their turn to buy tickets.
During past sales, shoppers have had 10 minutes to click on the return link when their turn began or they would lose their place in line and have to start over at the back of the line.
Annual pass buyers are urged to monitor spam and junk folders to make sure they don’t miss the initial email confirmation.
Running multiple browser tabs or manually refreshing the Magic Key sales page could boot you from the virtual waiting room.
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Check out the Disneyland Magic Key Buying Guide website for details on setting up a Disney account, payment information, pass upgrades, virtual queues, email alerts and making your first reservation.
Here are the Magic Key prices that last increased in October:
- Inspire pass: $1,749 (6% increase)
- Believe pass: $1,374 (10% increase)
- Enchant pass: $974 (14.7% increase)
- Imagine pass: $599 (20% increase)
Disneyland killed its original decades-old annual passholder program during the COVID-19 pandemic and unveiled the new Magic Key replacement in 2021. Within a few months, the Magic Key tiers began selling out. Since then, Disneyland has restarted and paused Magic Key sales several times.
Existing Magic Key annual passes can be renewed during the month before expiration.
Aspiring passholders can sign up to receive an email notification each time Magic Key sales resume.